WILLKATE explores on four different categories fashion, beauty, lifestyle such as interior decor and travel. One thing that is unique about the blog is that it is one amongst the very few ethnic blogs focused on authentic luxury branded content in both South Africa and London.
WILLKATE has the ability to produce high-quality luxury images and content in fashion, beauty and lifestyle is what keep her followers interested and has made her content inspiring and influential to many individuals globally.
The blog is very promising with an averagee of 74% growing rate of new potential readers. Additionally, the most important factor is that WILLKATE’s social media handle, Instagram has a an average of 8% post engagement rate per post which considered to be great according to consultancy.com (2016). Therefore, it is evident that WILLKATE’s social media following consists of very loyal consumers and happy clients